Outset.ai

Outset is an innovative AI-moderated research platform designed to transform how businesses gather qualitative insights. It addresses the common challenge of traditional research methods being either too slow and resource-intensive for deep interviews or too shallow for scalable surveys. Outset empowers researchers and teams to make better, faster decisions by delivering the depth of qualitative interviews at the speed and scale of a survey.

Key Features

• 🗣️ AI-Moderated User Interviews: Conduct hundreds of in-depth user interviews simultaneously, in any language. Outset's intelligent AI interviewer engages participants in rich dialogue, probing deeper to uncover the "why" behind their responses, just like a skilled human moderator.

• ⚡ Instant AI Synthesis & Highlight Reels: Move from raw conversations to actionable insights in hours, not weeks. Outset automatically generates summaries, identifies key themes, extracts powerful quotes, and creates customizable highlight reels from every interview, streamlining your analysis.

• 🌐 Truly Multimodal Research: Meet participants where they are. Outset supports qualitative research interviews via video, voice, or text, with the AI interviewer capable of speaking back. This flexibility ensures you capture authentic feedback across diverse user preferences.

• 🎯 Comprehensive Testing Capabilities: Go beyond simple conversations. Outset allows you to test anything from marketing assets and Figma prototypes to live websites, product designs, and videos. It adapts to your specific research needs, providing nuanced feedback on your most critical assets.

• ⚙️ Endlessly Customizable Interview Flows: Maintain full control over your research. You can tailor your AI interviewer's persona, build custom discussion guides, add specific moderator instructions, and select the moderator language, ensuring your research aligns perfectly with your objectives.

Use Cases

Outset empowers teams across various functions to gain profound insights and accelerate decision-making:

• Elevate UX Research & Usability Testing: Conduct AI-driven usability tests where participants share their screen and walk through prototypes or live websites. The AI interviewer asks questions and follows up dynamically, uncovering user pain points and design opportunities without the need for a live moderator.

• Accelerate Market Strategy & Concept Validation: Rapidly explore customer needs, test creative concepts, and validate new ideas at scale. Outset gathers rich qualitative feedback from hundreds of participants, allowing you to quickly refine market strategies, segment audiences, and validate concepts before significant investment.

• Streamline Exploratory Research: Uncover unmet needs, motivations, and behaviors with unprecedented speed. Outset's AI-moderated interviews make exploratory research fast and scalable, providing a deep understanding of your users early in the product lifecycle to guide innovation.

Why Choose Outset?

Outset stands out by offering a unique combination of depth, speed, and cost-efficiency that traditional research methods simply cannot match.

• Unmatched Scale & Depth: Unlike surveys that offer breadth without nuance, Outset captures rich, qualitative insights from hundreds of participants simultaneously. Its AI interviewer delves into the "why," providing a level of understanding previously only achievable through time-consuming 1:1 interviews.

• Accelerated Insight Generation: Traditional qualitative analysis can take weeks. Outset transforms raw conversations into themes, quotes, and actionable insights in mere hours, significantly accelerating your research timelines and innovation pipeline.

• Significant Resource Savings: Outset allows one person to manage the qualitative research workload of an entire team, dramatically reducing operational costs and freeing up valuable human resources to focus on analysis and strategy rather than moderation and transcription. Testimonials confirm savings of over 120 hours on a single project, delivering high-quality insights that surveys cannot.

• Flexible and Secure: Recruit participants from your own customers, internal panels, or trusted partners like User Interviews and Prolific, without extra fees. Outset also prioritizes trust and safety, with all data encrypted, access-controlled, and compliant with enterprise security standards, alongside AI-powered fraud detection.

Conclusion

Outset redefines qualitative research, enabling you to gain deeper, more comprehensive insights with unparalleled speed and efficiency. It’s the essential platform for modern teams — from market researchers to product managers — who need to understand their users better and make informed decisions faster.

Explore how Outset can empower your team to unlock profound customer understanding and accelerate your innovation.