Forelight.ai

Understanding your customers deeply is crucial, but scaling qualitative research across your entire product journey—from the first spark of an idea to market expansion—often feels overwhelming. Getting rich insights from interviews traditionally takes significant time and resources, leading to data bottlenecks and slow decisions. Forelight.ai changes that. We help you gather and analyze customer interview insights at scale, using AI to bring you closer to your users and enabling you to make confident, outcome-driven product choices faster than ever before.

Key Features

• 🤖 Scale Research with AI-Powered Interviews: Deploy Leo, our AI moderator, to conduct hundreds of natural, human-like interviews simultaneously. Leo handles dynamic conversations, presents stimuli, and gathers rich responses, feeding data directly into your project for analysis. You get the depth of qualitative interviews with unprecedented speed and scale.

• 📊 Turn Interview Data into Actionable Answers: Move beyond raw transcripts and data overload. Ask specific questions directly to the AI about your collected interview data. Forelight.ai synthesizes information and generates insightful, interactive reports, freeing up your team to focus on strategic thinking instead of manual analysis.

• 🌍 Develop a Global Consumer Insight Community: Cultivate and engage a dedicated network of thousands of consumers worldwide. This provides a continuous stream of relevant feedback and insights directly from your target audience throughout your product's evolution.

• 🎥 Conduct Rich Media Interviews Effortlessly: Test concepts, designs, or prototypes effectively. Leo can present various stimuli—like images, videos, and interactive prototypes—and capture participant reactions through screen and video recordings, adjusting the interview flow based on their responses for deeper understanding.

• ⚙️ Integrate Insights Across Your Workflow: Connect Forelight.ai seamlessly with the tools you already use, including Salesforce, HubSpot, and Zoom. Gather feedback consistently across the product lifecycle and ensure insights are readily available where decisions are made. Custom integrations can also be requested.

• 📈 Visualize Insights with Interactive Dashboards: Explore your findings intuitively. Build custom dashboards organizing insights by themes, specific questions, or audience segments. Filter and analyze data using labels and other criteria to easily uncover patterns and share key takeaways.

How Teams Use Forelight.ai

Imagine applying these capabilities to your daily work:

1. Validating a New Product Idea: Before committing significant resources, you use Forelight.ai to quickly conduct AI-powered interviews with hundreds of target users globally. You present your initial concept video and prototype through Leo, gathering immediate feedback on desirability and potential concerns, validating market fit in days, not months.

2. Prioritizing Your Next Feature Set: You've collected numerous feature requests. Using Forelight.ai, you interview existing users, letting Leo probe into the 'why' behind their requests. The AI analysis then highlights which potential features solve the most critical user problems, helping your team confidently prioritize the development roadmap based on real impact.

3. Optimizing a User Onboarding Flow: You suspect users are dropping off during onboarding. You set up AI interviews where participants share their screens while going through the process. Forelight.ai captures their verbal feedback and screen interactions, pinpointing exact moments of confusion or frustration across different user segments, allowing for targeted improvements.

Gain Clarity and Confidence in Your Product Decisions

Forelight.ai is designed to remove the traditional barriers to deep customer understanding. By leveraging AI for interviewing and analysis, you can:

• Accelerate Your Product Lifecycle: Get insights faster to iterate quicker and make smarter, customer-centric decisions.

• De-risk Initiatives: Validate ideas, test concepts, and gather feedback early and often, reducing uncertainty from ideation to expansion.

• Improve Operational Agility: Stay responsive to market shifts by continuously tapping into customer perspectives without the heavy operational lift.

Combined with the support of our in-house market research experts and a commitment to data security, Forelight.ai provides a robust solution for embedding customer voice into your product strategy.