What is Klaviyo?
In today’s fast-paced, customer-driven world, building meaningful relationships with your audience is more important than ever. Klaviyo is the only CRM designed specifically for B2C brands, combining email marketing, SMS, and an embedded Customer Data Platform (CDP) to help you create personalized, scalable customer experiences. Whether you’re a growing e-commerce store or an established brand, Klaviyo empowers you to move beyond transactions and turn customers into loyal advocates.
Key Features
🌟 Unify Your Data – Klaviyo’s CDP consolidates all your customer data into one place, making it easy to create hyper-personalized campaigns and segments.
📩 Omnichannel Marketing – Reach customers where they are with seamless email, SMS, and mobile push campaigns.
🤖 AI-Powered Insights – Leverage Klaviyo AI to predict customer behavior, optimize campaigns, and automate workflows.
📊 Real-Time Analytics – Track performance, uncover trends, and make data-driven decisions with intuitive dashboards and reports.
🛠️ Pre-Built Templates & Flows – Save time with 160+ customizable email templates and 80+ automated flows designed for key customer moments.
Use Cases
Boost Customer Retention – Use Klaviyo’s predictive analytics to identify at-risk customers and send targeted re-engagement campaigns.
Drive Repeat Purchases – Automate personalized product recommendations based on past purchases or browsing behavior.
Streamline Customer Support – Integrate your service and marketing data to provide faster, more personalized support through Klaviyo’s Customer Hub.
Why Klaviyo?
Klaviyo isn’t just another CRM—it’s a unified platform that simplifies marketing, service, and analytics for B2C brands. With over 167,000 brands trusting Klaviyo to fuel their growth, it’s proven to deliver higher ROI, larger average order values, and more revenue.
FAQ
Q: What makes Klaviyo different from other CRMs?
A: Klaviyo is specifically designed for B2C brands, combining marketing, service, and analytics into one platform powered by real-time data and AI.
Q: Can I integrate Klaviyo with my existing tools?
A: Yes, Klaviyo offers 350+ integrations with e-commerce platforms, shipping tools, loyalty programs, and more.
Q: Is Klaviyo suitable for small businesses?
A: Absolutely. Klaviyo’s intuitive interface and pre-built templates make it accessible for businesses of all sizes.
Q: How does Klaviyo AI help my business?
A: Klaviyo AI provides predictive analytics, automates workflows, and optimizes campaigns to help you make smarter decisions faster.
Conclusion
Klaviyo is more than a CRM—it’s a growth engine for B2C brands. By unifying your data, automating workflows, and delivering personalized experiences, Klaviyo helps you build stronger relationships with your customers and drive measurable results. Ready to take your customer engagement to the next level? Sign up for a demo today and see why brands like Glossier, Vans, and Dollar Shave Club trust Klaviyo to power their success.
More information on Klaviyo
Launched
2012-03
Pricing Model
Paid
Starting Price
$45 per month
Global Rank
6746
Follow
Month Visit
5.4M
Tech used
Google Tag Manager,Cloudflare CDN,JSON Schema,OpenGraph,Progressive Web App,RSS,Varnish,Webpack,HSTS
Top 5 Countries
39.26%
11.9%
6.32%
5.84%
3.81%
United States
United Kingdom
Australia
Canada
Netherlands
Traffic Sources
1.01%
0.52%
0.13%
4.4%
16.5%
77.44%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Klaviyo was manually vetted by our editorial team and was first featured on 2023-03-07.
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