What is Qualtrics XM?
Qualtrics XM is the leading Experience Management platform designed to help you deeply understand and act on feedback from everyone critical to your business – your customers and your employees. Leveraging specialized AI, the platform transforms vast amounts of experience data into clear, actionable insights, empowering teams across your organization to drive meaningful improvements and achieve better outcomes.
Core Capabilities Amplified with Trusted AI
The Qualtrics XM Platform provides a connected, intelligent system built on a unified view of experience data, amplified by AI to deliver powerful results.
📊 xID (Experience Identification): Gain a comprehensive understanding of every customer and employee. This capability connects all your experience data, enabling dynamic segmentation and providing a single, unified view of individual journeys and profiles. Quickly identify experience gaps and uncover new opportunities for growth.
🧠 IQ (Intelligent Prioritization): Move beyond raw data to prioritized action. Qualtrics AI analyzes sentiment, simplifies complex statistics, and provides automated, high-impact recommendations tailored to specific roles and situations. Understand what matters most and where to focus your efforts for maximum impact.
⚙️ Xflow (Automated Actions): Translate insights into outcomes with end-to-end automation. Seamlessly integrate with your existing systems and automate actions based on real-time feedback. Close the loop at scale, ensuring that feedback leads directly to business results and improved experiences.
Practical Applications: How Qualtrics XM Solves Your Problems
Qualtrics XM helps you tackle critical business challenges by putting experience data to work in tangible ways:
Enhancing Customer Service & Care: Provide frontline teams with immediate, AI-guided insights from surveys, reviews, calls, and chats. For example, empower a contact center agent or a location manager to understand a customer's specific issue (like a negative review about a cold meal) and receive AI-suggested actions or empathetic replies to quickly and effectively resolve the situation and boost satisfaction.
Boosting Employee Engagement & Productivity: Identify specific opportunity areas within teams or across the organization (like communication or recognition gaps) through continuous listening and AI analysis. Qualtrics Assist can proactively highlight these areas for managers, recommending concrete steps they can take to improve team dynamics, increase engagement scores, and make more informed people decisions that reduce turnover risk.
Optimizing Digital & Omnichannel Journeys: Understand friction points and improve conversion rates across your website, app, and physical touchpoints. By collecting and analyzing feedback alongside behavioral data, you can identify where users struggle or drop off in their journey, prioritize the most impactful changes, and measure the direct effect of your optimizations on key metrics like CSAT and cost-to-serve.
Why Choose Qualtrics XM?
Leading organizations worldwide trust Qualtrics XM to modernize how they listen, analyze, and act on feedback. Our platform stands out with its specialized AI built specifically for experience data, providing deeper insights and more relevant actions than general AI tools. Furthermore, our pricing philosophy is designed for your success: you get access to our leading technology for an unlimited number of users, and you only pay for what you plan to use, offering best-in-class flexibility and scalability as your programs grow.
Conclusion
Qualtrics XM provides the powerful, unified platform you need to truly understand and improve the experiences that matter most to your business. By bringing together sophisticated AI, a single view of experience data, and automated workflows, you can uncover critical insights, empower every team to act, and drive significant improvements for both customers and employees. Explore how Qualtrics XM can help you achieve breakthrough business outcomes.
More information on Qualtrics XM
Launched
2000-03
Pricing Model
Paid
Starting Price
Global Rank
723
Follow
Month Visit
78.9M
Tech used
Google Tag Manager,CookieLaw,OneTrust,Typekit,Bootstrap,jQuery,Popper.js,Gzip,OpenGraph,Progressive Web App,HSTS,Nginx
Top 5 Countries
62.62%
4.84%
3.93%
2.96%
2.63%
United States
United Kingdom
Canada
Australia
Japan
Traffic Sources
0.37%
0.83%
0.2%
21.44%
8.27%
68.88%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Qualtrics XM was manually vetted by our editorial team and was first featured on 2025-06-03.
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