What is Thematic?
You gather valuable customer feedback from surveys, reviews, support chats, and more. But turning that mountain of unstructured text into clear, specific insights you can act on is often slow, manual, and subjective. It's challenging to pinpoint exactly why customers feel a certain way and what improvements would make the biggest impact.
Thematic is an AI-powered platform designed to help you automatically analyze this feedback at scale. It transforms complex, open-ended text into accurate, layered themes and quantifies their impact, revealing precisely what your customers are telling you. This allows your teams to move beyond guesswork and make confident, customer-led decisions faster.
Key Features
💡 AI-Powered Thematic Analysis: Automatically identifies and quantifies specific themes and sentiment within your feedback. This significantly reduces manual analysis time, allowing your team to focus on strategy rather than coding.
🔗 Unified Feedback Integration: Connects seamlessly with diverse feedback sources (surveys, reviews, chat, tickets, social channels). This brings all your customer voice data into one place for a holistic, unified view.
✍️ Intuitive Theme Editor: Provides full control to refine, merge, or customize AI-discovered themes using a simple drag-and-drop interface. This ensures the analysis aligns perfectly with your business context and terminology, moving beyond generic outputs.
📊 Granular Drill-Down & Filtering: Analyze feedback through various lenses like product, channel, region, theme, sentiment, or date. You can easily access the original feedback text for deep contextual understanding and validation.
🤖 Automated Workflows & Alerts: Push insights directly into systems like Salesforce or data lakes like Snowflake. Set up alerts to notify specific teams about emerging issues or feedback on new features, enabling faster responses and closing the loop quicker.
❓ Natural Language Querying: Ask questions about your feedback data in plain English (e.g., "What are the top complaints about onboarding this month?") and receive instant, AI-generated answers and summaries. This makes deep insights accessible even to non-analyst team members.
Use Cases
For Customer Experience & Insights Teams: Instead of spending weeks manually coding thousands of survey responses, use Thematic to automatically theme the data overnight. You can identify the key drivers impacting NPS or CSAT, quantify their effect (e.g., "Billing issues are driving NPS down by 5 points"), and present clear, evidence-based findings to leadership, complete with illustrative customer quotes.
For Product Teams: Quickly gauge market reaction to a new feature launch by feeding app store reviews and support ticket data into Thematic. The platform automatically surfaces specific bugs ("Keyboard mapping fails on iOS 17"), usability issues ("Users find the new menu confusing"), or feature requests, allowing you to prioritize the product roadmap based on direct, quantified user feedback and even trigger bug tickets automatically.
For Contact Center Managers: Analyze thousands of support chat transcripts and call logs to understand the root causes behind high call volumes or low first-call resolution rates. Thematic can pinpoint recurring issues (e.g., confusion about return policy), measure sentiment trends related to specific agents or processes, and identify areas for targeted coaching or process improvement, leading to measurable reductions in handle time or repeat contacts.
Conclusion
Thematic moves beyond generic feedback summaries to provide the specific, trustworthy, and actionable intelligence needed to truly understand your customers and drive meaningful improvements. By combining sophisticated AI analysis with user-friendly controls and transparent refinement tools, it delivers fast, accurate insights without the "black box" frustration. This empowers everyone in your organization, from researchers to product managers to support leads, to make genuinely customer-led decisions and demonstrably improve experiences, products, and services.
More information on Thematic
Launched
2015-10
Pricing Model
Paid
Starting Price
Global Rank
552327
Follow
Month Visit
71.1K
Tech used
Google Analytics,Google Tag Manager,Webflow,Amazon AWS CloudFront,Cloudflare CDN,JSDelivr,jQuery,OpenGraph,HSTS
Top 5 Countries
13.78%
11.17%
8.88%
4.49%
4.37%
United Kingdom
Philippines
United States
India
Australia
Traffic Sources
58.86%
30.29%
7.89%
2.36%
0.42%
0.13%
Search
Direct
Referrals
Social
Paid Referrals
Mail
Thematic was manually vetted by our editorial team and was first featured on 2025-05-05.
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