What is Shaped?
Shaped provides an AI-native personalization platform designed to help technical teams rapidly build, experiment with, and scale real-time recommendations and search. It directly addresses the challenge of delivering highly relevant user experiences that drive engagement, conversion, and revenue, offering a configurable engine built for modern data needs.
Key Features
Shaped equips you with powerful capabilities to control and optimize your relevance engine:
🚀 Easy Set-Up & Rapid Deployment: Connect directly to your existing data sources for swift integration and deployment. You can get your data connected in minutes and fully integrated into your application in days, accelerating your time to value.
⚡ Real-Time Adaptability: Continuously ingest and re-rank content using live behavioral signals. This ensures your recommendations and search results instantly adapt to individual user interactions, maximizing relevance in the moment.
🧠 State-of-the-Art AI Models: Leverage and fine-tune advanced models, including LLMs and neural ranking models, built on an AI-native foundation. Achieve cutting-edge performance specifically tailored to your data and use cases.
🔧 Highly Customizable & Experimentation: Build and experiment with ranking and retrieval components, feature sets, and objective functions with deep control. This allows you to precisely tailor relevance strategies and rapidly iterate to optimize for your specific business KPIs.
📈 Explainable Results: Visualize, evaluate, and interpret performance data with in-session analytics and performance metrics. Gain clear insights into how your models are performing and understand the factors driving results.
How Shaped Solves Your Problems
Shaped is built to transform traffic into tangible business outcomes across various platforms:
For E-Commerce: Turn traffic into conversions by delivering highly relevant product recommendations and search results that encourage purchases. Retailers using Shaped have seen significant lifts, such as a 16% increase in Average Order Value.
For Marketplaces: Optimize experiences for both buyers and sellers by providing personalized discovery and matching. This can lead to improved engagement and transaction rates across the platform.
For Media Platforms: Boost engagement and turn traffic into subscriptions by ensuring users easily discover content they love. Platforms have leveraged Shaped to increase metrics like redemption rates by 4x.
For Social Media: Foster community and boost retention by personalizing feeds and content discovery. Shaped helps platforms increase user engagement and interaction diversity, with some seeing diversity increase by 3x.
Why Choose Shaped? Unique Advantages
Shaped stands apart as an AI-native platform purpose-built for modern technical teams:
True AI-Native Foundation: Unlike systems retrofitted with AI, Shaped was built from the ground up for machine learning workflows, leveraging transformer models and real-time learning loops for deep adaptability and performance.
Unified Search & Recommendations: Shaped merges search and recommendations into a single, cohesive system, allowing for cross-learning and streamlined management, rather than treating them as separate, siloed products.
Designed for ML Engineers & Control: Shaped integrates directly with your data warehouse, supports SQL-based feature engineering, and exposes model internals. This gives your technical team the control and flexibility needed to deeply customize and extend the platform.
Conclusion
Shaped provides the AI-native foundation you need to deliver real-time, deeply personalized recommendations and search experiences at scale. Designed for technical teams, it offers powerful customization and control, enabling you to rapidly experiment and drive significant increases in engagement, conversion, and revenue.
Learn more about how Shaped can help you achieve your growth objectives.
More information on Shaped
Top 5 Countries
36.64%
13.82%
8.37%
6.57%
4.86%
United States
India
Australia
Germany
Korea, Republic of
Traffic Sources
6.39%
0.91%
0.09%
11.02%
39.6%
42%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Shaped was manually vetted by our editorial team and was first featured on 2023-03-07.
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